Hyewon Lee

A multi-disciplinary graphic designer based in NY, specialized in branding/identity design and editorial design. More about me

Currently internting at Tarte Cosmetics.

Selected Work
Bloom x Collab
Myopia Design Activism
A World of Things
From Overwhelming to Insignificant
IATA Code: Madrid Airport
HAY Candle pop-up
Global Time Zone

Linkedin
hyewonele03@gmail.com

IATA Code: Madrid Airport
Brand identity, Logo
Feb 2025 


A dynamic visual mark based on an airport’s three-letter IATA code. The mark needed to respond to a set of rules and conditions, demonstrating at least five different states 

Integrated the wave-like patterns into the letters “M” and “A” while applying the color zoning system to indicate location. The wavy elements change color—yellow, red, or blue—depending on where the IATA code is displayed within the airport. The flexible, circular forms of the IATA code also inspired extensions of the design into banners, signage, and staff ID graphics, creating a cohesive, adaptable, and recognizable airport visual identity.