● Hyewon Lee

Multi-disciplinary graphic designer based in New York City, specialized in branding/identity design, editorial design, and web design(UI/UX).

About Me
Resume






BLOOM x COLLAB
Brand identity, Packaging design, Motion

MYOPIA DESIGN ACTIVISM
Brand identity, Poster, Motion

FROM OVERWHELMING TO INSIGNIFICANT
Editorial design

HAY CANDLE POP-UP
Brand identity, Editorial/Packaging/Web design

UPCYCLE YOUR DENIM
Poster, Photography

HANDWRITING
Editorial design, Web design

GLOBAL TIME ZONE
Web design, Coding

SELLOU UI/UX
UI/UX

PALMS OF THE EVERYDAY
Editorial design, Photography, Print

ARCHIVE PROJECTS

BLOOM x COLLAB
Brand identity



Award: Creative Communication Awards (2025) Winner The brand identity for the Bloom, Science and Nature Festival in Copenhagen, and their energy drink, COLLAB, is inspired by close-up views of natural elements. Abstract line drawings of elements from tree are used consistently throughout to create a cohesive visuals to illustrate the connection to the nature. 

Color gradients are used as backgrounds to bring energy and vibrancy to the visuals and two fonts, sans-serif and serif, work together across all graphics for a lively but cohesive feel.