● Hyewon Lee

Multi-disciplinary graphic designer based in New York City, specialized in branding/identity design, editorial design, and web design(UI/UX).

About Me
Resume






BLOOM x COLLAB
Brand identity, Packaging design, Motion

MYOPIA DESIGN ACTIVISM
Brand identity, Poster, Motion

HAY CANDLE POP-UP
Brand identity, Editorial/Packaging/Web design

IATA CODE
Brand identity, Logo, Signage, Motion

FROM OVERWHELMING TO INSIGNIFICANT
Editorial design

GLOBAL TIME ZONE
Web design, Coding

PALMS OF THE EVERYDAY
Editorial design, Photography, Print

SELLOU UI/UX
UI/UX

BLOOM x COLLAB
Brand identity



Award: Creative Communication Awards (2025) Winner The brand identity for the Bloom, Science and Nature Festival in Copenhagen, and their energy drink, COLLAB, is inspired by close-up views of natural elements. Abstract line drawings of elements from tree are used consistently throughout to create a cohesive visuals to illustrate the connection to the nature. 

Color gradients are used as backgrounds to bring energy and vibrancy to the visuals and two fonts, sans-serif and serif, work together across all graphics for a lively but cohesive feel.