Hyewon Lee

A multi-disciplinary graphic designer based in NY, specialized in branding/identity design and editorial design. More about me

Currently internting at Tarte Cosmetics.

Selected Work
Bloom x Collab
Myopia Design Activism
A World of Things
From Overwhelming to Insignificant
IATA Code: Madrid Airport
HAY Candle pop-up
Global Time Zone

Linkedin
hyewonele03@gmail.com

Bloom x Collab
Brand Identity, Packaging, Motion
May 2025 



Creative Communication Awards (2025) Winner
The brand identity for the Bloom, Science and Nature Festival in Copenhagen, and their energy drink, COLLAB, is inspired by close-up views of natural elements. Abstract line drawings of elements from a tree are used consistently throughout to create a cohesive visual to illustrate the connection to nature. 

Color gradients are used as backgrounds to bring energy and vibrancy to the visuals, and two fonts, sans-serif and serif, work together across all graphics for a lively but cohesive feel.