Hyewon Lee

A multi-disciplinary graphic designer based in NY, specialized in branding/identity design and editorial design. More about me

Currently internting at Tarte Cosmetics.

Selected Work
Bloom x Collab
Myopia Design Activism
A World of Things
From Overwhelming to Insignificant
IATA Code: Madrid Airport
HAY Candle pop-up
Global Time Zone


Linkedin
hyewonele03@gmail.com
HAY Candle Pop-up
Brand identity, Editorial, Web
Feb 2025 


Creative Communication Awards (2025) Best of Best
IDA (2025) Gold in Print/Posters
This pop-up event, created in collaboration with the brand HAY, showcases a collection of candles and candle holders, inviting visitors to customize their own candles using a variety of colors. 

The event explores the theme “How historical objects become practical,” connecting past and present through design. Alongside the hands-on experience, the project includes a printed catalog, branded merchandise, and a website—all reflecting the transformation of candles from historical tools to modern, personal objects.


color palette extracted from candle
wayfindings at the pop-up