● Hyewon Lee

Multi-disciplinary graphic designer based in New York City, specialized in branding/identity design, editorial design, and web design(UI/UX).

About Me
Resume






BLOOM x COLLAB
Brand identity, Packaging design, Motion

MYOPIA DESIGN ACTIVISM
Brand identity, Poster, Motion

HAY CANDLE POP-UP
Brand identity, Editorial/Packaging/Web design

IATA CODE
Brand identity, Logo, Signage, Motion

FROM OVERWHELMING TO INSIGNIFICANT
Editorial design

GLOBAL TIME ZONE
Web design, Coding

PALMS OF THE EVERYDAY
Editorial design, Photography, Print

SELLOU UI/UX
UI/UX

HAY CANDLE POP-UP
Brand identity, Editorial design, Web design
This pop-up event, created in collaboration with the brand HAY, showcases a collection of candles and candle holders, inviting visitors to customize their own candles using a variety of colors. 

The event explores the theme “How historical objects become practical,” connecting past and present through design. Alongside the hands-on experience, the project includes a printed catalog, branded merchandise, and a website—all reflecting the transformation of candles from historical tools to modern, personal objects.