● Hyewon Lee

A multi-disciplinary graphic designer based in NY, specialized in branding/identity design and editorial design. More about me

Currently interning at Prophet
Previously interned at Tarte Cosmetics.

Selected Work
Bubs
Bloom x Collab
Myopia Design Activism
Brita Rebranding
HAY Candle pop-up
A World of Things
From Overwhelming to Insignificant
Global Time Zone
IATA Code: Madrid Airport

Linkedin
hyewonele03@gmail.com

Bubs
Brand Identity, Packaging, Motion
May 2026 

Bubs is a coat care brand made for dogs of all kinds, embracing their different personalities, needs, and routines. Built around the idea of adaptability and flexibility, the brand identity reflects the diversity of dogs through a flexible logo system and a geometric visual language. The geometric shapes are abstracted from different parts of dogs, while product silhouettes are constructed entirely from straight lines, creating a visual system that can adapt and evolve across different applications.

 

Design Overview