● Hyewon Lee

A multi-disciplinary graphic designer based in NY, specialized in branding/identity design and editorial design. More about me

Currently interning at Prophet
Previously interned at Tarte Cosmetics.

Selected Work
Bubs
Bloom x Collab
Myopia Design Activism
Brita Rebranding
HAY Candle pop-up
A World of Things
From Overwhelming to Insignificant
Global Time Zone
IATA Code: Madrid Airport

Linkedin
hyewonele03@gmail.com

Brita Rebranding
Brand Identity
May 2026 

Rebranding Brita around the idea that it is not simply a water filtration product, but essential household infrastructure. Guided by the new mission and vision, the identity emphasizes clarity, structure, and reliability in everyday life. A circular element is used as the core visual system throughout the branding, while reflecting Brita’s core attributes: Essential, Composed, Structured, Rational, and Seamless.

 

Design Process