● Hyewon Lee

Multi-disciplinary graphic designer based in New York City, specialized in branding/identity design, editorial design, and web design(UI/UX).

About Me
Resume






BLOOM x COLLAB
Brand identity, Packaging design, Motion

MYOPIA DESIGN ACTIVISM
Brand identity, Poster, Motion

HAY CANDLE POP-UP
Brand identity, Editorial/Packaging/Web design

IATA CODE
Brand identity, Logo, Signage, Motion

FROM OVERWHELMING TO INSIGNIFICANT
Editorial design

GLOBAL TIME ZONE
Web design, Coding

PALMS OF THE EVERYDAY
Editorial design, Photography, Print

SELLOU UI/UX
UI/UX

IATA CODE- MADRID AIRPORT
IATA Code, Brand identity
A dynamic visual mark based on an airport’s three-letter IATA code. The mark needed to respond to a set of rules and conditions, demonstrating at least five different states 

Integrated the wave-like patterns into the letters “M” and “A” while applying the color zoning system to indicate location. The wavy elements change color—yellow, red, or blue—depending on where the IATA code is displayed within the airport. The flexible, circular forms of the IATA code also inspired extensions of the design into banners, signage, and staff ID graphics, creating a cohesive, adaptable, and recognizable airport visual identity.